Datel creates the world's best-selling videogame cheat products, through a global network of distribution and retail partners.

Datel has established its reputation for excellence by developing videogame peripherals that are both innovative and creative, each product gaining mass appeal by winning the respect of the people that matter – the gamers.

Our flagship brand is Action Replay, a name that's been synonymous with videogames since 1983. Action Replay is a powerful, multi-featured product that enables gamers to beat games at the press of a button. The constant evolution of Action Replay ensures that it’s still the first choice of gamers worldwide.

Datel is based in picturesque Staffordshire, England, where it has a multi-site, custom-built production and fulfilment facility.

Investment in the latest technology and facilities is what sets Datel apart:

Print, web and video are all used by Datel to support and promote our products and activities.

Supported by a team of developers, designers and code hackers, Datel's consumer site Codejunkies.com attracts hundreds of thousands unique visitors every month.

A fiercely independent company for more than 30 years, Datel has twice been nominated for videogame industry bible MCV's esteemed ‘Best of British’ award.