Datel creates the world's best-selling videogame cheat products, generating annual sales of over $150m through a global network of distribution and retail partners.

Datel has established its reputation for excellence by developing videogame peripherals that are both innovative and creative, each product gaining mass appeal by winning the respect of the people that matter – the gamers.

Each of Datel's products dominates its market sector, and goes through the same carefully-designed production processes.

Our flagship brand is Action Replay, a name that's been synonymous with videogames since 1983 and still dominates all-platforms charts today. Action Replay is a powerful, multi-featured product that enables gamers to beat games at the press of a button. The constant evolution of Action Replay ensures that it’s still the first choice of millions of gamers worldwide.

Datel's main operation is based in picturesque Staffordshire, England, where it has a multi-site, custom-built production and fulfilment facility extending to over 200,000 square feet.

Continued investment in the latest technology and facilities is what sets Datel apart:

Print, web and video are all used by Datel to support and promote our products and activities.

Supported by a team of in-house editors, developers, designers and code hackers, Datel's consumer site Codejunkies.com attracts half a million unique visitors every month.

A company with truly global reach

Offices in the USA and Japan provide global reach for Datel products and are actively involved in product development, sales and support ensuring that Datel can deliver localised products and service to these key territories.

A fiercely independent company for more than 20 years, Datel has twice been nominated for videogame industry bible MCV's esteemed ‘Best of British’ award.