In 2006 Datel consolidated its position as worldwide market leader, reaching a new high as the North American and Canadian markets matured and grew. Datel's Action Replay is now firmly established as North America's favourite brand of video game enhancer, a position it will retain with exciting new products for the latest generation of consoles.

Did you know...

Action Replay is the world's best-selling video game enhancer.

Datel's Action Replay is the best-selling third party cheat product in the USA, according to official sales figures from the NPD Group.

Datel USA has seen a 200% growth, based on revenue, since its inception in 2002. Datel USA ranked in the top ten of all third-party accessory manufacturers in the US, an amazing feat considering the company doesn’t even sell joypads and controllers, which represents over 50% of the total third-party accessory market.

Datel has a massive 95% share of the UK cheat product market. (Source: Chart Track)

Datel has twice been nominated for respected industry magazine MCV's ‘Best of British’ award.

Datel is already hard at work planning and designing cheat systems, game enhancers and more for the Xbox 360, PlayStation 3 and Nintendo Wii.

Datel is the only company in the world producing a true cheat code system for both PlayStation 2 and GameCube consoles.

Datel's Action Replay MAX is the only product in the world that downloads the latest codes and saves direct via your PS2's network adapter.

Datel was the first company to produce a cheat system for all of these games consoles: Xbox 360, Sony PSP, PlayStation 2, GameCube, Xbox, Nintendo DS, Game Boy Advance, and PlayStation - the list goes on!

*3rd party does not include Microsoft, Nintendo, or Sony