Datel creates the world's best-selling videogame cheat products, generating annual sales of over $150m through a global network of distribution and retail partners.
 |
Datel has established its reputation for excellence by developing videogame peripherals that are both innovative and creative, each product gaining mass appeal in a highly demanding and fast-moving market by winning the respect of the people that matter – our customers, the gamers.
|
Each of Datel's products dominates its market sector, and goes through the same carefully designed production processes.
Our flagship brand is Action Replay, a name that's been synonymous with videogames since 1983. Action Replay is a powerful, multi-featured product that enables gamers to beat games at the press of a button. This groundbreaking product consistently tops the sales charts around the world, and it’s the constant evolution of Action Replay that ensures its the first choice of millions of gamers worldwide.
Action Replay MAX for PS2 was the first product to feature direct code updates via the PlayStation 2's network adaptor, and continues to improve with every new release. Action Replay MAX is also the market-leading game enhancer for Nintendo GameCube (where it is the only true cheat code system), Microsoft Xbox and Sony PlayStation/PSone. There are also versions for the Nintendo Game Boy Advance/SP, Sony PSP and Nintendo DS handheld game consoles.
In 2006, Datel continued its dominance of the video game enhancer market. Action Replay and the Ultimate Codes series represented 61.3% of all cheat devices sold, and maintained a 94% lead over our next competitor.
Datel's research and development complex is based in picturesque Staffordshire, England, where it has a multi-site, custom-built production and fulfilment facility extending to over 200,000 square feet.
 |
With a dedicated team of in-house editors, developers, designers and staff writers, Codejunkies.com is the most visited cheat-code web site in the world, with over 500,000 unique visitors every month. Codejunkies.com provides new codes, product information and technical support for Datel's customers, and has also featured a fully-stocked secure online store since 1998.
Datel's continued expansion has seen the opening of Datel USA and Datel Japan in the last three years.
|
 |
Thin Ice Media is the media arm of the Datel Group, and is responsible for an extensive portfolio of content activities. Facilities include post-production studios and state-of-the-art CD and DVD mastering and replication suites.
|
 |
Datel's newest division is Raw Science, a subsidiary responsible for the development of semiconductor technology for silicon-based solutions. This is an exciting new area of the business which further establishes Datel as the leader in its field. |
